BlueTree Technologies has introduced a groundbreaking product in collaboration with Priniv: the world’s first reduced-sugar orange juice, completely free of additives.
This innovative beverage offers the familiar taste of oranges but significantly reduces sugar content – up to 50% less than standard orange juice.
Regular orange juice contains approximately 8–10 grams of sugar per 100ml, placing it nutritionally on par with soda. This high sugar level is problematic given its link to health issues like obesity and diabetes, particularly as governments worldwide introduce sugar taxes.
BlueTree’s unique process gently removes naturally occurring sugars – sucrose among them – from pure orange juice without resorting to artificial sweeteners or chemical additives. The resulting product maintains its original flavor profile along with essential vitamins and the natural qualities of fresh oranges, all while substantially reducing sugar levels.
The technology represents a clean-label breakthrough applicable across multiple beverage types beyond just orange juice.
CEO Michael Gordon emphasizes that this isn’t merely about lowering sugar content but providing genuine choices for consumers. Ido Yaniv of Priniv adds that the launch successfully delivers “clean, healthier products” without compromising taste.
This innovation comes at a critical time as demand grows for naturally derived products supporting sustainable health goals.
Beyond orange juice, BlueTree’s technology opens doors to other applications. Its physical layer separation technique lowers sugar content across various beverages including milk and beer.
The company is actively expanding its reach into markets throughout the United States, Europe, Asia-Pacific, and Latin America.
In a world saturated with sugary options, BlueTree Technologies offers a clear alternative focused on genuine innovation for better health outcomes.
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